This is the brutal beach battle moment a group of tourists grapple in a no-holds-barred punch-up on the sand.
Phone footage of the vicious brawl on Mexico's famous Acapulco beach in the state of Guerrero shows how it exploded when three women began scrapping in the surf during Easter.
As they grapple and pull each other's hair, one woman seems to be shoving another's face down into the water as she struggles to get free.
Within moments, a second front breaks out as more join the melee and then men in the party, who had been trying to break it up, pile in.
People fight on a beach in Acapulco, Mexico, undated. The incident happened during the Holy Week. Note: Photo is a screenshot from a video(CEN)
At one point, 11 people were involved in the sprawling brawl.
And when a child, who seems no older than 12, joins in, he has to duck when one of the men swings a full-blooded punch at him.
The clip reportedly clocked up thousands of social media views in just a few hours after it surfaced online on 18th April.
The police are understood to be investigating the footage.
(Joseph Golder / newsX)