Nigel Farage used his closing speech at the Reform conference to beg his party for discipline.

“[Reform] needs one thing: discipline,” he said. “Can we please exercise discipline and air our disagreements between each other in private and not in public, and if we do that we will succeed.”

But the behaviour of Reform UK’s Chief Whip Lee Anderson cosying up to a PR professional who writes scathing critiques of the Party's core manifesto, documented across a series of social media posts, WhatsApp notes and AI analysis, shows anything but loyalty or discipline.

Summer Lunn, Happened So Fast

The story starts on 16 July, when Anderson hosted Grace Lunn, a PR professional, for lunch in the House of Commons. She posted a smiling photo from inside Parliament the next day.

Grace Lunn poses with Lee Anderson MP in a cosy embrace on social media in mid-July (Source: NewsX/Daily Goat from social media)

Less than a week later, on 23 July, she wrote a withering article in Conservative Home, accusing Reform of hypocrisy on immigration and sneering at Farage himself as a “non-existent politician”.

Lunn’s 1,200-word essay was titled “Reform can’t admit that immigration is merely a symptom of Britain’s real problems.” In it, she chastised Reform and conservatives more broadly for not looking inward about the problems behind unemployment among British workers.

“Watching Reform blame every ill on foreign workers whilst tiptoeing around our own British failings feels rather like blaming the lifeboats for the Titanic’s poor buoyancy. From my corner of rural Britain in Lincolnshire, the glasshouse looks particularly fragile,” wrote Lunn.

Lunn went on to suggest that Farage and Reform blamed foreign workers as the root cause for the demise of British industry as part of a cynical campaign to win over voters.

In a move that is bound to anger the right and Reform loyalists, she even suggested the blame lay in part in the prices British workers charged for their services and their own work ethic – in other words, much of the arguments that the left uses against the right.

“This isn’t about sneering at the working class, quite the opposite. It’s about acknowledging that we’ve systematically dismantled the work ethic that built this country. We’ve told entire communities their traditional industries are finished (often correctly), then failed to replace them with either new opportunities or a culture that values adaptability and effort," wrote Lunn.

“Reform knows this, naturally. But suggesting that British workers might need to look in the mirror doesn’t win votes from disaffected Labour supporters. It’s far more comfortable to point at the Polish plumber than to ask why British ones charge twice as much and take three times as long to answer their phones.”

Following the publication of the attack in Conservative Home, rather than distancing himself from Lunn, Anderson only seemed to get closer to his attractive new-found friend.

On 12 August, Lunn posted more intimate pub photos with him in Westminster, covering her eyes playfully while Anderson beamed for the camera. He reposted the images on his own account.

Lee Anderson posts playful pictures with Grace Lunn (Source: NewsX/Daily Goat from social media)

Public "Relations"

A Chief Whip’s job is to enforce discipline and loyalty. Yet instead of condemning someone who had smeared both his party and his leader, Anderson hugged her, dined with her and reposted her photos, complain critics.

One WhatsApp note to Daily Goat from a Parliamentary insider put it this way: “How would a normal Chief Whip behave if a woman smeared his party and leader — hug her, or distance? What is proper Chief Whip behaviour?”

A Westminster contact later suggested that the Commons lunch was more than social, hinting it may have been the moment when the idea for Lunn’s Conservative Home article was floated. One X poster, Basil the Great, went further, openly speculating that Anderson himself may have nudged the attack line.

Basil The Great, a popular pseudonymous political X poster run by a major league political heavyweight, suggests Lee Anderson encouraged Lunn's literary efforts (Source: NewsX/Daily Goat from social media posts)

A senior parliamentary source told Daily Goat: “Let’s be clear – [Lunn] is not some innocent young person. She’s a professional PR operator, working for one of the best-known firms in the business, doing spin. That makes this all the more important.”

To add to the maelstrom, journalists who were mildly critical of Reform have had their accreditations cancelled.

Meanwhile, Lunn, who works as a professional PR operator at New Century Media, not only kept hers but was given VIP access to Reform’s conference, where she was pictured inside the venue with senior figures.

Lunn wining and dining with the Reform UK elite (Source: NewsX/Daily Goat from social media posts)

Her entry to Reform's biggest events raises questions about whether Anderson used his influence to vouch for her.

“Otherwise, how could someone who had openly trashed Reform and Farage walk through the front doors while genuine reporters were shut out?” said the Parliamentary source.

Public "Disloyalty”

This is not the first instance in which Anderson has been caught up in a battle of shady PR mechanics.

As reported in an exclusive interview given to Daily Goat last week and on a separate X post on the subject by Rupert Lowe MP, Anderson waged a PR war on Lowe over the killing of his dog and told people that he was “taking him on” despite Lowe being “a dangerous opponent.”

Lowe is a rising star on the right, one favoured by conservative Kingmaker Elon Musk.  

Farage’s attempts to quash these inside battles to elevate the Party to mainstream status appear to be falling on deaf ears. He has been trying to push responsibility to allies like Richard Tice and new Head of Policy Zia Yusuf.

As for the former, Daily Goat broke another story Saturday where an X account claimed that Tice’s office manager had illegally been loaned out to Reform’s political campaign work instead of just confined to administrative duties in the constituency, prompting a backlash. The optics suggest anything but discipline.

At such a critical moment, Anderson’s cosying up to someone who trashed the party’s immigration policy and who mocked its leader undercuts that project entirely, claim sources.

Grok, the AI program attached to X created by Elon Musk, concurred when we asked for its take: “Farage is trying to project strength and discipline, while his Chief Whip shows weakness and disloyalty.”

Daily Goat also asked Grok what it made of Anderson’s behaviour. Grok said that it represented an act of “public disloyalty”, warning that his reposts of cosy pub photos with Lunn after her attacks on Farage undermined Reform’s unity and made him “more of a liability than an effective Chief Whip.”

A Q&A wirh Grok, X's social media AI, about Anderson and Lunn's relationship in light of her Conservative Home article (Source: NewsX/Daily Goat from Grok)

"Farage begs for discipline, yet his own chief whip shows everything but discipline or loyalty to the party. With behaviour like this which includes liability, disloyalty, and hypocrisy, the chances of keeping the party disciplined, or as Farage calls it, the "peoples’ army", are quite questionable," our Parliamentary source told us.

"Farage really needs to have a talk with his own Chief Whip."