This is the sign of the times moment a massive billboard is blown off a building during a violent storm.

The incident took place in Shizuishan, in the Ningxia Hui Autonomous Region, in China, on 11th April, with the footage showing the huge billboard swaying as it is caught by freak high winds in a storm.

As it rocks impossibly above a car park, the billboard is ripped from its steel frame and plunges onto the street below, pulling the girders after it.

One man can be seen on foot underneath the plunging billboard as he runs for his life to escape being crushed.

City building safety officials have ordered an investigation into the collapse.

Wind blows billboard in Shizuishan, China, April 11, 2025. There were no casualties. Note: Photo is a screenshot from a video. (AsiaWire/NX)

No injuries were reported.

China has suffered more frequent and intense freak storms, including tornadoes, heavy rainstorms, and strong winds in the past five years, which experts have said is caused by climate change.

(Joseph Golder / newsX)